Last updated: October 2026
This Cookie Policy explains what cookies and similar technologies are, how SmallSEOFreeTools (https://smallseofreetools.com) uses them and what choices you have regarding their use. By continuing to use our website, you consent to the use of cookies as described in this policy.
What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone or other device when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences and to provide information to the website operators. Cookies can be "persistent" (they remain on your device until they expire or you delete them) or "session" cookies (they are deleted when you close your browser).
In addition to cookies, websites may also use similar technologies such as web beacons, pixels and local storage (including localStorage and sessionStorage in your browser). These technologies serve similar purposes to cookies and are covered by this policy.
How We Use Cookies
SmallSEOFreeTools uses a minimal number of cookies and similar technologies. We are committed to keeping our use of tracking technologies to the minimum required for the site to function properly and to provide you with a good experience. Here is a detailed breakdown of the cookies and storage technologies used on our website:
Essential Cookies and Local Storage
These are necessary for the website to function correctly. They cannot be switched off in our systems because they are required for basic features to work.
| Name | Type | Purpose | Duration |
|---|---|---|---|
ssft-theme |
localStorage | Stores your preferred colour theme (light or dark mode) so the site loads with your chosen appearance on every visit. | Persistent until cleared |
Analytics Cookies
We use Google Analytics 4 (GA4) to understand how visitors interact with our website. This helps us improve our tools and content by understanding which pages are visited most often, how long visitors stay and what tools are most popular. Google Analytics sets the following cookies:
| Name | Purpose | Duration |
|---|---|---|
_ga |
Used to distinguish unique users by assigning a randomly generated number as a client identifier. Included in every page request and used to calculate visitor, session and campaign data for site analytics. | 2 years |
_ga_HJJN4JT3DM |
Used by Google Analytics 4 to persist session state across page loads for our specific property. | 2 years |
Google Analytics collects information anonymously and reports website trends without identifying individual visitors. You can learn more about how Google uses data at Google's Privacy & Terms page.
Advertising Cookies
We display advertisements through Google AdSense to support the free availability of our tools. Google AdSense and its partners may use cookies and similar technologies to serve advertisements based on your prior visits to our website or other websites. These cookies allow Google and its partners to serve ads based on your interests.
| Provider | Purpose | More Information |
|---|---|---|
| Google AdSense | Serves advertisements and may use cookies to personalise ads based on your browsing activity. Ad cookies help measure advertising effectiveness and prevent the same ad from being shown too many times. | Google Ads policies |
You can opt out of personalised advertising by visiting Google Ads Settings. You can also visit aboutads.info to opt out of personalised advertising by other participating companies.
Third-Party Cookies
Some of our tools use third-party services that may set their own cookies. For example, the Google Translate widget (used for language switching) may set cookies related to translation preferences. These cookies are governed by the respective third parties' privacy policies, and we do not have control over them.
What We Do Not Use Cookies For
It is equally important to understand what we do not do with cookies:
- We do not use cookies to collect personally identifiable information such as your name, email address or phone number.
- We do not sell cookie data or any data collected through our website to third parties.
- We do not use cookies to track you across other websites (any cross-site tracking that occurs is done by third-party advertising services and can be controlled through the opt-out methods described above).
- We do not require you to accept cookies to use our tools. Most tools will function normally even if you block all cookies.
How to Manage Cookies
You have several options for managing cookies on our website:
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically find these options in your browser's "Settings", "Preferences" or "Privacy" menu. Common options include:
- Blocking all cookies
- Blocking only third-party cookies
- Deleting cookies when you close your browser
- Receiving a notification before a cookie is set
Please note that blocking all cookies may affect the functionality of some features, such as your dark mode preference not being remembered between visits.
Google Analytics Opt-Out
You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-Out Browser Add-on. This add-on instructs the Google Analytics JavaScript on websites not to send information to Google Analytics.
Advertising Opt-Out
You can opt out of personalised advertising through several channels:
- Google Ads Settings — Control Google's use of advertising cookies.
- Digital Advertising Alliance — Opt out of interest-based advertising from participating companies.
- Your Online Choices (EU) — Manage advertising preferences for European users.
Local Storage and Session Storage
In addition to cookies, SmallSEOFreeTools uses your browser's localStorage to store your dark/light mode preference. This data is stored only on your device and is never transmitted to our servers. You can clear localStorage data through your browser's developer tools or by clearing your browser's site data for smallseofreetools.com.
Our tools may also use sessionStorage temporarily while you are using a tool (for example, to hold intermediate results during multi-step operations). Session storage is automatically cleared when you close the browser tab and is never sent to any server.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable laws or for other operational reasons. We encourage you to review this page periodically for the latest information on our use of cookies. The "Last updated" date at the top of this page indicates when this policy was last revised.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please visit our Contact page.
Related Policies
For more information about how we handle your data and the terms of using our website, please refer to our other policies:
- Privacy Policy — How we collect, use and protect your information.
- Terms of Service — The rules and conditions for using SmallSEOFreeTools.
- Disclaimer — Important information about the limitations of our tools and content.